What is ISO in Photography?

exposure triangle diagram al macphee the modest photographer what is iso

What is ISO? Picture ©Al Macphee/MiraclePR ISO (International Organization for Standardization) is a film sensitivity rating, which was also known as ASA (American Standards Association). The numbers run from low sensitivity to high. In the days of film, your standard kit bag would have several rolls of film: ASA 100, 200, 400, 800, 1600 and … Read more

Photography, Mental Health and Taking Care of Yourself

the modest photographer photography mental health al macphee

Photography mental health. All photos ©Al Macphee/MiraclePR As I explained in a previous post, there’s no such thing as a typical day for a pro photographer. If you’re a popular photographer, you’re going to be busy. I’m always careful to pace myself when I’ve got a really long, hectic weekend because if I spread myself … Read more

The Best Way to Get Work…is to Work!

the best way to get work is to workwedding album al macphee the modest photographer

The Best Way to Get Work: Photo ©Al Macphee/MiraclePR Ask yourself the question: if you’re looking for a builder, what’s the first thing you do? You ask a friend. Look on Facebook. Whether they’re looking for a car valeting service, a plasterer or whatever, people ask, “Can anyone recommend…?” Personal recommendation is the best way … Read more

Getting Your Background Right

good background the modest photographer al macphee

I’ve explained in a previous article on how to photograph sports, that it’s a good idea to choose your spot and wait for the players to come to you. But how do you make sure that your background is suitable? What makes a good background? What do you have to think about when it comes … Read more

Controversial Photos: Using Your Professional Judgement

controversial images al macphee the modest photographer

Unless you are a paparazzo or a tabloid photographer, you are probably not trying to upset anybody with your photography. Nevertheless, there is always the chance you will capture a controversial incident. Here are a few possible scenarios along with some examples from my own experience. Scenario 1: Requests for photos as evidence I recently … Read more

How To Shoot Fashion Photography

al macphee fashion photography the modest photographer

Fashion photography. All photographs © Al Macphee/MiraclePR Who’s in a fashion shoot team? Fashion photography usually involves a team of people. You’ve got your photographer, photographic assistant, model, stylist, hair stylist, makeup artist and usually a stockist, designer or manufacturer. You’ve got to keep all those people happy, but your end goal is to get an … Read more

The Importance of a Decent Digital Photo Filing System

digital filing photo system al macphee the modest photographer

I can’t stress enough the importance of an organised photo filing system. It’s best to file properly from day one. Start the way you mean to go on. Otherwise, it’s like trying to process a year’s worth of receipts for your tax return in one go. Filing properly means using the name of events and … Read more