The Best Way to Get Work…is to Work!

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The Best Way to Get Work: Photo ©Al Macphee/MiraclePR Ask yourself the question: if you’re looking for a builder, what’s the first thing you do? You ask a friend. Look on Facebook. Whether they’re looking for a car valeting service, a plasterer or whatever, people ask, “Can anyone recommend…?” Personal recommendation is the best way … Read more

Getting Your Background Right

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I’ve explained in a previous article on how to photograph sports, that it’s a good idea to choose your spot and wait for the players to come to you. But how do you make sure that your background is suitable? What makes a good background? What do you have to think about when it comes … Read more

Case Study: Promoting the GO TRI in Torbay

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GO TRI is a new set up from British Triathlon, funded by Sport England, that aims to introduce new participants to triathlon. The GO TRI Challenge I was asked by Sportiva Events to let as many people in the community as possible know about GO TRI, and support its aims of encouraging people to get … Read more

Controversial Photos: Using Your Professional Judgement

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Unless you are a paparazzo or a tabloid photographer, you are probably not trying to upset anybody with your photography. Nevertheless, there is always the chance you will capture a controversial incident. Here are a few possible scenarios along with some examples from my own experience. Scenario 1: Requests for photos as evidence I recently … Read more

How To Shoot Fashion Photography

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Fashion photography. All photographs © Al Macphee/MiraclePR Who’s in a fashion shoot team? Fashion photography usually involves a team of people. You’ve got your photographer, photographic assistant, model, stylist, hair stylist, makeup artist and usually a stockist, designer or manufacturer. You’ve got to keep all those people happy, but your end goal is to get an … Read more

The Importance of a Decent Digital Photo Filing System

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I can’t stress enough the importance of an organised photo filing system. It’s best to file properly from day one. Start the way you mean to go on. Otherwise, it’s like trying to process a year’s worth of receipts for your tax return in one go. Filing properly means using the name of events and … Read more